Case Studies
新加坡董氏怡丰城采用安达泰的服务,兼顾安防与风格
Business Drivers
- Decrease stock losses
- Provide security with aesthetics
- Maintain trend-setting operation
- Integrate security with POS
Key Highlights
- ADT’s concealed Electronic Article Surveillance (EAS) detection system provides anti-theft security without sacrificing aesthetics and product accessibility
- ADT’s SmartEAS provides people-counting, alarm management and other capabilities to help improve store operations
- Store management can track sales conversion rates to help optimise promotions and merchandising
Situation
Singapore’s TANGS VivoCity store, managed by leading retailer, C.K. Tang, needed to install an unobtrusive stock management and loss prevention system to protect its merchandise in its 8,500 square-metre store (85,000 square feet). While serving customers the latest fashions and accessories is the store's mission, profitability through operational efficiency is its goal. TANGS VivoCity's challenge was to maintain the contemporary aesthetics of its store yet provide improved protection against shrinkage from shoplifting and employee theft.
Solution
ADT equipped TANGS VivoCity with a comprehensive solution combining functionality with style. Given the mall’s open architecture and relaxed ambience, TANGS VivoCity's management chose ADT’s concealed EAS detection system to combat theft. ADT then integrated point-of-sale scanning and tag-deactivation, along with video surveillance and ADT’s SmartEAS system. The people-counting sensors helps record customer flows allowing TANGS to better optimise staffing, determine sales conversion rates and improve merchandising efforts. It also measures and records staff response times to EAS alarms. This can show floor staff’s responsiveness to triggered alarms and also help to analyse false alarm patterns.
An ADT intrusion detection protects the store when during closing hours.
Results
For TANGS, the sophisticated and tightly integrated ADT retail security solution has been successful as a theft deterrent with verifiable results. Management has also found the store staff to be more security-conscious and more likely to share informati on with security personnel to help catch thieves. The store has been able to match staffing levels to mall and store traffic patterns, helping to reduce unnecessary labour costs yet maintain enough staff to ensure customer service and satisfaction.



